Students will be introduced to information resources used in marketing. Students will develop proficiency with technology and its use in essential business applications and in marketing. Topics included are collecting and housing data sets, establishing business rules for data manipulation, aligning key performance indicators to larger business concerns, data visualization techniques, and interpreting and presenting findings to key decision makers.
Restricted Elective
Prerequisite
Completion of BUS 265, MRKT 102, AND CS 101, all with a 1.0 or higher.