Students will be introduced to the field of relationship marketing. It will promote students' proficiency with technology and its use in essential business applications and in marketing. Students will get practical, hands-on instruction along with case studies in topics that include the evolution from one-time sales to ongoing brand relationships, lifetime customer value, loyalty programs, customer service software, sales technologies, marketing automation, and customer relationship management (CRM) tools.
Restricted Elective
Prerequisite
Completion of BUS 265, MRKT 102, AND CS 101, all with a 1.0 or higher.