This course develops marketing skills and knowledge necessary for modern managers. Customer service relationship approaches, green marketing, and using managerial resources to apply sales techniques to B Corporations are emphasized concepts. Students complete a marketing plan template on a company or organization in the industry of their interest as a final project for the course. Class must be passed with a 2.0 or better to count for BAS Applied Management degree.
Restricted Elective
Prerequisite
Completion of BUS& 101 with a 2.0 or better, and acceptance into a BAS/BSN program, completion of a two-year degree or equivalent, or instructor approval.
Equivalent Courses
AMGT 350