Students will review the evolution from television to online platform video, including advertising. The class explores how marketing strategies and video tactics support the larger digital framework. This course is hands-on, and the curriculum is focused on the application of video skills to craft an integrated marketing strategy and executive vision.
Restricted Elective
Prerequisite
Completion of BUS 265, MRKT 102, MRKT 150, all with a 1.0 or higher.